The “Lobby” is a concept for a multi-purpose art and creative business development center, which will provide a centralized hub – a physical space – to convene the creative community, create a critical mass using the latest technologies and deliver a menu of virtual and real resources to help that industry grow and flourish.  The Lobby will also serve as a spoke of a city-wide, decentralized network of resources for the creative community, providing a network map and system of referral.  Ideally, this entity would operate independently (private developers are considering this opportunity); alternatively, it could be located a city-owned facility such as the Malanga Center (formerly Alice Arts Center) in downtown Oakland.

Champions: Ex’pression College for Digital Arts; Pure Delite Music; and Lightner Property Group